Shows in this new format will play as a combination of music tracks and talk segments, with music tracks playing as a stream that compensates artists as any other stream does on Spotify.
One way to think about Spotify’s new feature: It’s like an enhanced music playlist that lets the creator add interstitial commentary between the songs. “We really feel like this is going to be another tool for creators to unlock their passion for storytelling,” said Liz Gateley, Spotify’s head of network programming. Today, the company is launching what it says has been among Spotify users’ most-requested features: a way to add any of the service’s 60 million-plus tracks to a spoken-word audio show (i.e., a podcast). Ready to spin some virtual records? Spotify wants to turn its listeners into their own DIY radio-style DJs.
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